Articles
Data Privacy Overview
Personalizing a customer's experience requires knowing the customers and keeping their interests front and center. Depending on the level of personalization and the desired results, it may require anonymously creating either persona or customer se...
Regulatory Changes
New data privacy laws and regulations—such as the European Union's General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Privacy and Electronic Communications Regulations (PECR)—are designed to help consume...
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) became effective on January 1, 2020. California consumers can also request information from businesses in respect to personal information (PI) that the business has collected since January 1, 2019. Eight...
Use Compliance Tools to Remove Customer Data
Compliance tools allow you to process "right to be forgotten" requests from your customers to comply with GDPR and CCPA . Submitting a removal request for a customer removes all records of that customer from the Customer View and any datasets...
Consumer Data Privacy API
This document assumes that the reader has already created an API user and is capable of obtaining a token via the Monetate /refresh endpoint. If you're unfamiliar with these steps, refer to Manage API Keys . New privacy policies and regu...
Consumer Data Access API
This document assumes that the reader has already created an API user and is capable of obtaining a token via the Monetate /refresh endpoint. If you're unfamiliar with these steps, refer to Manage API Keys . New privacy policies and regu...