Section 18: Identify Areas of Opportunity

Before you begin to build any experiences in Monetate, it's absolutely vital to your success to determine what your goals are. This may start with a high-level corporate initiative or even something a bit more granular, such as "I want to s...

Now that you have a basic understanding of Monetate's customer experience funnel, it's time to apply what you've learned to a case study. This case study follows the fictional brand Fifth Level Fashion as it builds an experience as a per...

Knowing where to begin when you begin to use a brand new piece of software can be somewhat overwhelming. It's not always clear where to begin or how to get started. It's all too easy to get bogged down in trying to do too many things at once...

Fifth Level Fashion just implemented Monetate on its site. The company already knows that many customers reach the homepage and bounce, but it wants to explore where the customers are bouncing deeper in the funnel, or said a different way, customers...

Conversion funnel is a term that helps you visualize and understand the flow through which a potential customer lands on your site and then takes the desired action (for example, makes a purchase, or converts ). This process is often described ...