Section 18: Identify Areas of Opportunity

Before you begin to build any experiences in Monetate, it's absolutely vital to your success to determine what your goals are. This may start with a high-level corporate initiative or even something a bit more granular like "I want to sell ...

Now that you've got a basic understanding of the Monetate Customer Experience funnel, it's time to apply what you've learned to a case study. This case study follows our fictional brand Fifth Level Fashion as we build out an experience a...

Knowing where to begin when you begin to use a brand new piece of software can be somewhat overwhelming. It's not always clear where to begin or how to get started. Often, we get bogged down in trying to do too many things at once and end up spi...

Case Study Part 1: Where on My Site Are My Customers Bouncing? Fifth Level Fashion just implemented Monetate on its site. The company already knows that many customers reach the homepage and bounce, but it wants to explore where the customers ar...

Conversion funnel is a term that helps us visualize and understand the flow through which a potential customer lands on your site and then takes the desired action (for example, makes a purchase or converts ). This process is often described as...