Articles
Introduction to Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of getting pages to rank higher in organic (non-paid) search engine results on various search engines like Google, Bing, or Yahoo. SEO encompasses technical considerations such as load time, keywords...
Personalization and Testing Impact
Google and other major search engines don't discourage A/B testing or personalization. Read more about it in Website testing and Google search . Google does its utmost to avoid inadvertently penalizing search rankings of sites that employ testin...
SEO Bot Engagement with Monetate Experiences
When you add the Monetate tag to your site and activate experiences for testing and personalization, the tag (which is JavaScript code) is fetched from Monetate's servers. That code collects information and sends a request once the browser has parse...
Full-Page Testing Implications
Full-Page Test (FPT) experiences are different. In an FPT experience, Monetate considers many factors before it decides whether to keep a customer on the base page or send them to a completely different URL. You can target those tests, and Monetate ...
What Monetate Is Doing to Help
Monetate does everything it can to ensure that it doesn't impact search engine results negatively, but your conversion goals, whatever they are, are our top priority. Full-page testing and personalization are critical pieces of your marketing effort...
Roadmap and Next Steps
With the numerous model-based features in the platform, Monetate converges on the right content for the right audience much more quickly and automatically. This means that it can serve crawlers the same content as humans. In the case of predictive t...