Event Builder Overview
Event Builder is a metric discovery tool that allows you to track interaction, impression, and page URL events. These events provide important data that would otherwise fall outside of the scope of traditional conversion metrics.
Benefits
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Configure Experience Metrics Tracking
Follow these steps to configure the WHY settings, including the metrics tracked, of a Web experience.
Dynamic Testing and Automated Personalization experiences optimize toward the goal metric you select, so ensure that you put some th...