Articles
Understand WHO Targeting in Web Experiences
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and WHEN....
Types of WHO Targets
Landing Page Targets A visitor's landing page as the first page load when they open a Monetate session . Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the duration of the s...
Travel Targets
Travel targets are only available to clients using the Monetate Travel API . Contact your dedicated Customer Success Manager (CSM) for more information.
Targets associated with the Travel segment are customizable but work som...