Section 6: The WHO Part of Your Experience

Articles

Understand WHO Targeting in Web Experiences
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and W...
Types of WHO Targets
Landing Page Targets A visitor's landing page as the first page load when they open a Monetate session . Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the duration of t...
Travel Targets
Targets associated with the Travel segment are customizable but work somewhat differently for the cruise, flight, and hotel options. For each target, all the criteria and options that you can configure are treated as "and" statements. Vi...