Articles
Understand WHO Targeting in Web Experiences
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and WHEN....
Types of WHO Targets
Landing Page Targets
A visitor's landing page as the first page load when they open a Monetate session . Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the durat...
Travel Targets
Travel targets are only available to clients using the Monetate Travel API . Contact your dedicated Customer Success Manager (CSM) for more information.
Targets associated with the Travel segment are customizable but wo...