Section 12: The WHO Part of Your Experience

Articles

Target Builder
Target Builder allows you to create custom targets from the data you already have about your customers without writing any code. You can create these targets, used in the WHO part of an experience, from cookie values, HTML elements, JavaScript var...
Understand WHO Targeting in Web Experiences
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and W...
WHO Target Types
Landing Page Targets A visitor's landing page as the first page load when they open a Monetate session . Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the duration of t...
Travel WHO Targets
Targets associated with the Travel segment are customizable but work somewhat differently for the cruise, flight, and hotel options. For each target, all the criteria and options that you can configure are treated as "and" statements. Vi...