The Collect Data action does nothing to alter your site's content, but it's useful for gathering data about visitors in certain groups with Monetate.
Track Target Audiences
You can use the Collect Data action in targeting experiences to gather information about specific user segments. You can also use the action to observe KPIs for each audience segment and compare it to data from all visitors.
The experience results can provide you with important insight into target audience behavior and assist in planning future customer experiences.
Combine with Interaction Events
When combined with interaction events created in Event Builder, a Collect Data action can track engagement metrics for all visitors or a subset of visitors with various page elements.
For example, you can track clicks within the search bar for all new visitors with an interaction event and a Collect Data action. Experiences like this one provide vital information to help you determine how each audience or demographic responds to various content on your site.