Add Custom Targets to a Web Experience

Follow these steps to add a custom target to a Web experience.

  1. Create a new Web experience, or navigate to the Web Experiences list page and identify an existing experience draft.
  2. Click WHO and then click ADD TARGET.

    Callout of the WHO settings and the ADD TARGET button

  3. Click Custom Targets.

    Callout of the Custom Targets option on the Target Type panel

  4. Select the specific custom target that you want to use in the experience.

    The Custom Targets panel

  5. If necessary, switch the toggle from INCLUDE to EXCLUDE if you want to exclude the the target from the experience. Click SAVE.

    With the exception of ID Collectors, custom targets are only used on a per-page-view basis. For example, if you target a JavaScript variable, then the experience only loads if the JavaScript variable is available on that page. This also applies to custom targets based on query parameters, cookies, and HMTL elements. Inclusion of any of these custom target types in an experience does not carry across page views in a session.

    Animated demonstration of a user toggling between INCLUDE and EXCLUDE and then clicking the SAVE button

To remove the target from the experience, click the delete icon.

Callout of the delete icon on the WHO panel

Targets need to cache, while active, for approximately 30 minutes before regularly appearing.