Now that you have a few experiences under your belt its time to think about what is next.
We all know that no one is perfect. After your early exposure and execution with Monetate it is always important to take into consideration what did not go so well. What metrics did you not see the change in? Were the experiences you ran too complex or targeted to the wrong user? These are all questions that you will have to answer for yourself but always remember to action on your learnings for the next test!
In the beginning, you more than likely ran some rather simple tests. As you progress you are going to want to narrow your focus. Maybe you want to expand on who you are targeting. When you are targeting them and so on. The below graphic is a nice and simple breakdown of how you should be thinking about your Monetate efforts moving forward:
Scratching the Surface
Keep in mind that everything presented in the methodology training materials is only the baseline for the strategic approach you can take within Monetate. The Strategy and Insights team is here to help develop a personalized approach to your specific business goals. For more information, contact your Client Success Manager.