Define a New Audience

Use Audience Explorer to create audience segments, view analytics for a custom audience segment, and then use the audience segments as WHO targets in experiences.

Creating an Audience Segment

Follow these steps to create a custom audience segment in Audience Explorer.

  1. Click AUDIENCES in the top navigation bar, and then select Audience Explorer.

    Callout of 'Audience Explorer' in the AUDEINCES top navigation menu

  2. Click ADD FILTER.

    Callout of the 'ADD FILTER' button

  3. Click SELECT ATTRIBUTE and then select an attribute.

    Callout of the SELECT ATTRIBUTE selector with a view of the attribute options it contains

  4. Complete the filter equation by selecting a logic connector as necessary and then inputting or selecting a value.
  5. Optionally, repeat steps 2 through 4 to add additional filters. If necessary, click the logic connector from AND to OR.

    Callout of the filter logic connector toggle

  6. Click APPLY to segment your site's traffic based on the filter(s) you created.

    Callout of the APPLY button for a new audience

  7. Review the table of metrics for the new audience to determine if the filters are appropriate. You can change the settings above the table to better understand the audience you've defined.

    Callout of the table of metrics for the new audience defined by the filters applied

    • Select an option from OVER A PERIOD OF to change the range of historical data used to calculate the metrics in the table.

      Callout of the 'OVER A PERIOD OF' selector

    • Select an option from AND SPLIT ON to add a secondary dimension to the data. (For example, if you create a Browser = equals Chrome filter to define the audience, you can select Operating system from AND SPLIT ON to view the data for each metric in the table broken down based on the operating systems that visitors used in the sessions reported.)

      Callout of the 'AND SPLIT ON' selector

    • Select an option from COMPARE AUDIENCES to compare the new audience against an existing audience segment or all traffic for your site.

      Callout of the 'COMPARE AUDIENCES' selector

    • Click the arrowhead to the left of a metric title in the table to preview a graph of the data. Click the Display Table icon to view that metric data as a table instead.

      Callout of the metric expansion arrowhead and callout of the Display Table icon

  8. Optionally, to save the audience you've created to use later as a WHO target in an experience or as a reference in Audience Explorer, click the pencil icon, input a name for the audience, and then click the green checkmark icon.

    Animated demonstration of a user clicking the pencil icon, typing a name into the active field, and then clicking the green checkmark icon


    Callout of the SAVE AS AUDIENCE button

You can view the newly created audience segment as well as the existing ones by clicking it in the left-hand panel of the Audience Explorer page.

Callout of the list of existing audience segments on the Audience Explorer page

Using a Custom Audience Segment in an Experience

Follow these steps to use an audience segment in an experience.

  1. Create a new Web experience, or navigate to the Web Experiences list page and identify an existing experience draft to which you want to add the custom audience segment.
  2. Click WHO.

    Callout of the WHO settings on the Experience Editor page

  3. Click Add TARGET.

    Callout of the ADD TARGET button

  4. Click Audiences.

    Callout of the Audiences option on the Target Type panel

  5. Select the custom audience segment that you want to use.

    The Audiences panel of the WHO settings

  6. Optionally, click to toggle INCLUDE to EXCLUDE if you want to exclude the audience segment from the experience.

    Callout of the 'visitors matching this target' INCLUDE/EXCLUDE toggle

  7. Click SAVE.

    Callout of the SAVE button

Finish configuring the experience as necessary, and then preview or activate it.