Create API Events

Use an API event to track and analyze visitor behavior on your site beyond the typical interactions, impressions, and URL goals that you create using Event Builder. With an API event you can track any event that is relevant to your business with a single line of code that you can reuse across your site.

For example, you can create an API event to track visitor progress in a conversion funnel. If you have a multi-step form on your site, you can track how visitors interact with each step and trigger events after the completion of each step.

You can use an API event to learn how users interact with a video on your site, and then compare results between experiment and control groups.

An API event can track page interactions on AJAX sites when the page doesn't refresh. For example, you can learn what percentage of visitors use coupons at checkout if an event is triggered after a customer successfully applies a coupon.

Each API event key must be unique to ensure that the number of sessions in which an API event was triggered is accurately reported in an experience's metrics. If multiple identical event keys are called within the same session, only the first API event triggered is counted in the number of sessions with the event.

Creating an API Event

Follow these steps to create an API event.

  1. Click COMPONENTS in the top navigation bar and then click Events.

    Callout of the Events option in the COMPONENTS menu

  2. Click CREATE EVENT.

    Callout of the CREATE EVENT button on the Events list page

  3. Click the API tab.

    Callout of the API tab in Event Builder

  4. Click Custom event key.

    Callout of the 'Custom event key' option on the API tab of Event Builder

  5. Enter into Event Key the unique alphanumeric string that your site sends to Monetate for the event tracked, and then click the forward arrow.

    You can input into Event Key a combination of alphanumeric characters (a–z, 0–9) and spaces, underscores, and hyphens. As a best practice, ensure the event key is also descriptive of the event tracked (for example, played_video or reached_platinum) so that you can readily understand what it references in your site's code.

    Callout of the Event Key field on the Details tab of Event Builder

  6. Optionally, click the Conditions tab, click ADD CONDITION, select a category and then an option within that category, and then complete the configuration of the condition you selected so that the event only applies when that condition is met. Repeat as necessary, and then click the forward arrow.

    Callout of the ADD CONDITION selector on the Conditions tab of Event Builder

  7. Type a title and description for the event into their respective fields, and then click CREATE & EXIT.

    The final panel of Event Builder, with the Event Title field, the Description field and the CREATE & EXIT button

Creating the API event is only part of the process. You must ensure your site's code include the correct method calls to trigger and track the event.

Triggering an API Event

These code snippets explain how to trigger the API event.

// Initialize the monetateQ object. If the monetateQ object is 
// already present on the page, you don't have to do this again. 

window.monetateQ = window.monetateQ || [];

// Send the event key when the event occurs
//"Event Key" is the name of the key that you want to send.

window.monetateQ.push(["trackEvent",["Event Key"]]);

A typical call to track an API event may appear as follows.

window.monetateQ = window.monetateQ || [];

These calls can be from anywhere in your site's code to signify when a custom event has occurred.