Build a Full-Page Test Experience

A Full-Page Test (FPT) experience allows you to redirect all site visitors to an alternate version of a full page on your site. It's useful when you want to test an entire alternate page or if you want to track data and audiences using a parameter and value.

Prerequisites

Before you can create and use FPT experiences, your account must first meet two prerequisites:

  • You must have this feature enabled for the account. If you don't see an option to create Full-Page Test experiences as shown in step 2 of this documentation, submit a request using the Monetate Technical Support portal (support.monetate.com).
  • You must use the synchronous version of the Monetate tag on your site.

Instead of using HTACCESS files and a 301 redirect to send traffic to a moved page, Monetate instead uses the synchronous version of its Monetate tag to evaluate the URL with a string or regular expression and then immediately passes the traffic on to the new target URL. It calls entry.js directly and is faster when caching URLs.

Monetate does not support Full-Page Test experiences on single-page application sites. Because of how the DOM is rendered, a Full-Page Test experience works on a landing page but does not on retracks and page renderings because of when they're evaluated.

Building the Experience

The steps for building an FPT experience are similar to but not exactly the same as building any other experience in Monetate. While FPT experiences have the same WHO, WHAT, WHEN, and WHY parts, there are a few important differences.

The WHO setting for an FPT experience is For all visitors and cannot be changed. This configuration optimizes the page redirect to take place as soon as possible so that site visitors don't realize a redirect has occurred.

The WHAT settings default to 100% traffic distribution to the replacement page you enter in step 4.

The goal metric in the WHY settings is the account's default goal metric. You can only change the experience's goal metric if you allocate a percentage of traffic to the current page, called the control, in the WHAT settings.

Follow these steps to create an FPT experience.

  1. Click EXPERIENCES in the top navigation and then select Web.

    Callout of the Web option in the EXPERIENCES menu

  2. Click the arrow next to CREATE EXPERIENCE and then select Full-Page Test.

    Callout of the Full-Page Test option in the CREATE EXPERIENCE selector

  3. Enter a name for the experience into Full-Page Experience Name.

    Callout of the Full-Page Experience Name field on the Full-Page modal

  4. Enter the URL for the webpage that you want replaced into Current Page, and then enter the URL for the replacement page into Replacement Page.

    Each URL must be on the domain registered to your account.

    Callout of the Current Page field and the Replacement Page field

  5. Select an option from Operator to determine how URLs are matched.

    The Pathname Regular Expression, URL Regular Expression, and URL (w/ Params) Regular Expression operators require that the URL value use a regular expression to work. For assistance with regular expressions, the online regular expression debugging site RegEx101 can explain and detect errors in your regex input.

    Callout of the Operator selector

    OperatorDescription
    Exact Match

    Performs an exact URL evaluation down to the trailing slash. For best results copy the URL that you want replaced from a browser address bar. Include http:// and the trailing slash (/).

    Does not evaluate URLs with parameters. Use URL (w/ Params) Regular Expression to evaluate URLs that include query string parameters.

    Pathname Regular ExpressionPerforms a regular expression evaluation against the current path. Normally used to replace multiple page URLs on your site. Use window.location.pathname in the console to get the current path.
    URL Regular ExpressionSimilar to Pathname Regular Expression but evaluates the entire URL instead of just the pathname. This operator is the most commonly used when targeting pages with query string parameters.
    URL (w/ Params) Regular ExpressionSame as Pathname Regular Expression and URL Regular Expression but the replacement URL allows you to return a value from the regular expression. Useful for keeping the URL query string parameters attached to the new URL when redirecting traffic.
    Add URL ParamAllows you to find URLS that don't have a given query string parameter and then adds the given value. Useful for pages without the parameter beta to add the parameter true to test a new redesign.
  6. Click CREATE.

    Callout of the CREATE button

  7. Optionally, configure the WHAT settings to allot a percentage of traffic to the control or to add up to four additional replacement pages to the experience by following the steps in Adjusting Traffic Distribution and in Adding More Replacement Pages, respectively, in this documentation.

    Callout of the WHAT settings

  8. Click WHEN, click START AND STOP TIME, and then configure the date and time settings for the experience as necessary. See Configure Experience Timing for more information.

    You cannot set up dayparting as part of the WHEN settings.

    Callout of the WHEN settings

  9. Optionally, configure the WHY settings. Follow the steps in Adjusting the Metrics in this documentation to add or remove metrics reported in the experience analytics. Follow the steps in Changing the Goal Metric to change the goal metric if you've allocated traffic to the control.

    Callout of the WHY settings

  10. Click SHARE to preview the experience before activating it. See Previewing the Experience in this documentation for the steps to share a preview.

    Callout of the SHARE button

  11. Click ACTIVATE to enable the experience.

    Callout of the ACTIVATE button

Adjusting Traffic Distribution

Follow these steps to adjust the traffic distribution between the control and replacement page in the experience.

  1. Click WHAT.

    Callout of the WHAT field

  2. Optionally, name the replacement page.

    Callout of the Name field for the replacement page

  3. Enter a percentage for the control and for the replacement page that add up to 100%.

    Callout of the traffic percentage fields for the control and the replacement page

  4. Click SAVE.

    Callout of the SAVE button

You can now change the goal metric by following the steps in Changing the Goal Metric in this documentation.

Adding More Replacement Pages

You can add and edit replacement pages until you activate the experience. Each page must have a unique name and a replacement URL. Follow these steps.

  1. Click WHAT.

    Callout of the WHAT field

  2. Enter a name for the replacement URL that you added in step 4 of Building the Experience into its corresponding Name field.

    Callout of the Name field for the first replacement URL

  3. Click ADD TEST PAGE.

    Callout of the ADD TEST PAGE button

  4. Enter the additional test page's name and URL into their respective fields.

    Callout of the blank Name field and blank Replacement URL field for an additional replacement URL

  5. Repeat steps 3 and 4 as necessary to add more test pages.

    A Full-Page Test experience can have up to five total test pages.

  6. Adjust as necessary the traffic percentages for each test page and the control.

    Callout of the Traffic percentage fields

  7. Click SAVE.

    Callout of the SAVE button

Adjusting the Metrics

You can add or remove any of the metrics reported for the experience.

Removing Metrics

Follow these steps to remove any of the metrics reported in the experience's analytics.

Removing a metric only means it is not displayed on the Experience Results page. Monetate still collects data for any removed metric and includes it in the CSV and HTML files available for download on the Experience Results page.

  1. Click WHY and then click the WHY statement.

    Callout of the WHY field and the goal statement

  2. Place your mouse pointer on the metric you want to remove from the Experience Metrics table, and then click the delete icon (–) that appears.

    Callout of the delete icon to remove a reported metric

  3. Repeat the previous step as necessary to remove additional metrics.
  4. Click SAVE.

    Callout of the SAVE button for the WHY settings

Adding Metrics

Follow these steps to add metrics to the experience.

  1. Click the WHY and then click the WHY statement.

    Callout of the WHY summary statement

  2. Click ADD METRIC.

    Callout of the ADD METRIC button

  3. Select each additional metric you want reported for the experience.

    The options in the Add Metric modal are default metrics that have been removed from the experience and labeled SYSTEM along with custom metrics created in Event Builder.

    The Add Metric modal

  4. Click CHOOSE SELECTED.

    Callout of the CHOOSE SELECTED button in the Add Metric modal

  5. Click SAVE.

    Callout of the SAVE button for the WHY settings

You can create a new metric for the experience from the WHY settings. Click CREATE METRIC to leave the Experience Editor page and launch Event Builder on your site.

Callout of the CREATE METRIC button

See Events for more information on using Event Builder.

Changing the Goal Metric

Follow these steps to change the experience's goal metric.

You cannot change the goal metric if you haven't allocated traffic to the control. Follow the steps in Adjusting Traffic Distribution in this documentation to fulfill that prerequisite.

  1. Click WHY and then click the WHY statement.

    Callout of the WHY settings and the WHY statement

  2. Place your mouse pointer on the metric that you want to make the goal metric, and then click the blue star icon that appears.

    Callout of the blue star icon when selecting a new goal metric

  3. Optionally, select an option to adjust the minimum statistical significance needed to reach the goal.

    Callout of the selector for the minimum significance needed to reach the goal metric

  4. Click SAVE.

    Callout of the SAVE button for the WHY settings

Previewing the Experience

The only way to preview a FPT experience is to generate a link. Follow these steps to generate the preview link.

  1. Click SHARE.

    Callout of the SHARE button

  2. If the experience has multiple replacement pages, select one from Preview Group.

    Callout of the Preview Group selector on the Share via Public Preview Link/QR Code modal

  3. Optionally, select Preview Against All Active Experiences if you want the preview to show how the replacement page appears with all other active experiences.

    Callout of the Preview Against All Active Experiences option on the Share via Public Preview Link/QR Code modal

  4. Edit the description as necessary.

    Callout of the Description field

  5. Click CREATE PREVIEW LINK/QR CODE.

    Callout of the CREATE PREVIEW LINK/QR CODE button

  6. Click COPY URL and then click DONE.

    Callout of the COPY URL button and DONE button

The link generated allows others within your company to preview the experience without requiring login credentials for Monetate.