The HTML Exit Intent Lightbox action displays HTML content by dimming the rest of a page with a semitransparent overlay. Monetate triggers this lightbox when a customer moves their mouse pointer over a defined area of the viewport. The customer closes the lightbox by clicking either the overlay mask or a close button included in the image via a click zone. This action also appends included CSS styles in the <head> of the page.
Required Components
HTML
HTML content that you input into the HTML code editor is displayed on the page as part of a full-page overlay that dims all other content on the page with a semitransparent mask.
Any HTML content with the proper class binds to the close button function. Elements within the HTML that have a class of lb-close or #close href act as close buttons.
Lightbox Width
This input controls the width of the lightbox in pixels.
Lightbox Height
This input controls the height of the lightbox in pixels.
Lightbox ID
The basic lightbox identifier number between zero and 31 that you select. It sets a cookie-based lightbox ID to distinguish this action from any other lightboxes or banners with the same ID and their display frequencies. The lightbox with this ID is then shown to a customer based on the display frequency settings and can be dismissed after it has loaded or on user interaction.
Display Frequency
This input controls the frequency that a lightbox is shown to a particular customer or audience segment. Select one of several available options:
- Every page
- Once per session
- Once, ever
- Once every 'X' days
Optional Components
Open Lightbox on Mouseout
This setting controls whether the lightbox opens when a customer's mouse pointer leaves the viewport. If you select YES, then the lightbox appears when the mouse pointer leaves the browser. If you select NO, then the lightbox displays on page load like a normal lightbox.
Closeable via Overlay
The Click Overlay to Close? setting determines whether the lightbox closes when the customer clicks the lightbox overlay mask. If you select YES, then the lightbox closes when a customer clicks anywhere on the overlay. If you select NO, then the lightbox doesn't close when the customer clicks the overlay.
JavaScript
Anything you input in the JavaScript editor is appended to your site. Monetate loads it in a <script> tag and executes it when the action fires. Any variables or functions are available on this page for reference by other page elements or additional actions.
Pin Lightbox Position
This input controls the position property of the lightbox content.
If you select NO, then Monetate sets the lightbox position to relative and the lightbox content doesn't scroll with the page. If you select YES, then Monetate sets the lightbox content position to fixed and the lightbox content scrolls with the page.
Left Position
This input sets set the distance in pixels of the lightbox content from the left side of the viewport. By default, the lightbox content is centered within the viewport.
Top Position
This input sets the distance in pixels of the lightbox content from the top of the viewport. By default, the lightbox content is 15% of the total height of the customer's screen from the top of the viewport.
Overlay Color
This input controls the background-color property of the lightbox overlay mask. It accepts any HTML color codes (for example, red), hex color codes (for example, #ff0000), or RGB values (for example, rgb(255, 0, 0)). The default color is #000 (black).
Overlay Opacity
This input controls the opacity property of the lightbox overlay mask. It accepts any value between 0.00 and 1.00. The default value is 0.6.
CSS Style
Monetate appends anything you add to the CSS editor to a stylesheet in the <head> portion of your site within a <style> block. These styles are available on this page for use with any page elements.
Delay Open
Use Delay Open (in seconds) to determine how long in seconds you want Monetate to wait to launch the lightbox. It accepts any numeric value.
Ignore Mouse Exiting Options
The Ignore mouse exiting on left, Ignore mouse exiting on right, Ignore mouse exiting on top, and Ignore mouse exiting on bottom settings determine if the lightbox is or is not triggered if the customer moves their mouse pointer out of the window in the direction specified.
Selecting YES means that the mouse pointer can leave the window from the designated direction without triggering the lightbox. Selecting NO means that the lightbox is triggered when a customer moves their mouse pointer out of the window in the direction specified in the setting.
These settings can prevent a customer from unnecessarily triggering the lightbox unless they exhibits "exit intent." For example, if you want to allow a customer who uses Windows to move their mouse pointer to the bottom-left corner of their browser window, presumably to click the Start button, then you would select YES for Ignore mouse exiting on left and Ignore mouse exiting on bottom to target the experience to all Windows users.
If a customer moves their mouse pointer up to the browser navigation bar or to the close button, typically at the top right of the browser on Windows devices, then you can safely presume they want to close the browser window or tab or to navigate to another site. This behavior displaying an intent to exit your site is when you want to trigger the lightbox.
Days Until Expiration
Specify in Days until expiration the frequency interval if you selected Once every 'X' days for Display Frequency. This field accepts any numeric value.
Animate Open/Close
This setting controls whether the lightbox content fades in. If you select YES, then the lightbox fades in when the customer opens or closes it. If you select NO, then the lightbox appears on the page and closes without any animation.