Targets

Articles

Configure the WHO of a Web Experience
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and W...
Types of WHO Targets
Landing Page Targets A visitor's landing page as the first page load when they open a Monetate session . Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the duration of t...
Disjoint Group Targeting
In some cases you may want to randomly assign your site visitors to some number of non-overlapping groups and then target them based on the group to which they've been assigned. Doing so allows you to maintain consistency across multip...
Travel Targets
Targets associated with the Travel segment are customizable but work somewhat differently for the cruise, flight, and hotel options. For each target, all the criteria and options that you can configure are treated as "and" statements. Vi...
Named Segments
You can save a group of WHO targets that you've configured in a Web experience as a Named Segment to use in other experiences. To do this, click SAVE AS NAMED SEGMENT on the Experience Editor page, give the new Named Segment a name, and then c...
Cross-Device Behavioral Targets
Once you've set up a Customer View and enabled a Person ID for cross-device targeting and testing, you can use the following Behavior targets in the WHO settings of an experience to display relevant experiences to your customers ac...