Legacy Product Feed Specification: CSV

This product catalog/feed type is deprecated. Unless you are a Monetate client still using the legacy product specification, refer to the current product catalog specification.

If you have any questions about your product catalog feed or any custom requirements, submit a support ticket using the Monetate Technical Support portal (support.monetate.com).

See the Receiving Feed-Parsing Error Notifications section of Upload a Product Feed for the steps to receive emails from the Moneate platform informing you of feed-parsing errors.

Format Requirements

The XML format is the default format for product feed ingestion. Therefore, you must submit a support ticket using the Monetate Technical Support portal (support.monetate.com) before uploading a product feed in a CSV file.

All CSV feed files must adhere to the following requirements:

  • Each field must have a header.
  • Each product entry contains the minimum required fields and a maximum of 14 total fields.
  • Every entry uses double quotation marks (") around each field for accurate data-parsing. Including these quotation marks, called comma escaping, is especially important for fields with line breaks, quotation marks, or commas.
  • Any field that includes a double quotation mark character (") must be represented by two double quotation mark characters.
  • Character encoding must be UTF-8.

Here is an example of comma escaping and using two double quotation mark characters:

product_id, product_name, product_description, brand_name, category_name
"33435", """Elegant"" Lounge Chair", "Chair with lumbar", "MoneChair","Chairs"

Monetate natively supports UTF-8 characters up to the Specials Unicode block. To encode characters beyond this type, you should use HTML encoding. For more information about the Specials block, refer to the Specials PDF from The Unicode Consortium (unicode.org).

Fields

This table contains the required and optional fields for a product feed file.

Any information that you include in a product feed must match the values that you collect on your site through the addCartRows, addPurchaseRows, addProducts, and addProductDetails method calls.

Monetate has no predetermined idea of what categories are meaningful for your products or business and does not restrict your categories in any way.

Product ID

Header

product_id

Required

Yes

Specifications

  • Must match what Monetate collects on product detail and search pages
  • Typically not a SKU but a higher-level identifier that identifies groups of products before further refinement based on size or color
  • Maximum length of 32 characters
  • Only alphanumeric (a–z, A–Z, or 0–9), forward slash (/), underscore (_), dash (-), and period (.) characters are acceptable

Examples

  • 1135813
  • AAABBCCDD
  • AbZ190-430_mm/89.pid

Product Name

Header

product_name

Required

Yes

Specifications

Name of the product with maximum length of 128 characters

Examples

  • Deluxe Stereo Headphones
  • Portable Music Player
  • Electric Shaving Kit

Category Name

Header

category_name

Required

Yes

Specifications

  • Used for targeting product categories in experiences
  • No predetermined categories set by Monetate, so each category is defined within its own container
  • Maximum length of 128 characters per individual category name
  • Unlimited number of categories per product
  • Multiple names must be separated with a pipe (|) without a space before and after the pipe

Examples

  • Electronics
  • Automotive
  • Clothing|Pants|Men's Pants

Price

Header

price

Required

Yes

Specifications

  • Current price of the product in decimal format
  • For retail or strikethrough price, use alt_price
  • No support for pricing beyond active price and alternate price

Examples

  • 33.40
  • 100.00
  • 0.50

Product URL

Header

url

Required

Yes

Specifications

  • Full URL to the product detail page
  • Should include both the scheme and host portions of the URL

Examples

  • http://www.example.com/products/123
  • http://www.example.com/running_shoe.html
  • http://www.example.com/products/diving_watch.htm

Product Image URL

Header

product_image_url

Required

Yes

Specifications

  • Full URL to a product image
  • Should include both the scheme and host portions of the URL

Examples

  • http://www.example.com/images/products/123.jpg
  • http://www.example.com/example.gif
  • http://www.example.com/images/house.png

Product Description

Header

product_description

Required

No

Specifications

  • Description of the product with a maximum length of 1024 characters
  • Should be plain text only, no HTML)

Examples

  • A lovely example of modern elegance and style
  • Red
  • The latest electronics craze--this stereo is all the rage!

Alternate Price

Header

alt_price

Required

No

Specifications

  • An alternate price for display purposes only
  • Must be in decimal format

Examples

  • 33.50
  • 100.00
  • 0.50

Category ID

Header

category_id

Required

No

Specifications

  • Maximum length of 128 characters
  • Only alphanumeric (a–z, A–Z, or 0–9) characters are acceptable
  • Category ID must be unique per category name

Examples

  • 1135813
  • AAABBCCDD
  • AbZ190430mm89

Availability

Header

availability

Required

No

Specifications

  • Denotes whether an item is in stock or out of stock
  • Out-of-stock items are excluded from endcaps
  • Acceptable values include In Stock and Out of Stock
  • Other values such as Presale may be used but are equivalent to Out of Stock

Examples

  • In Stock
  • Out of Stock
  • Presale

Category Names and Category IDs

The way that category_name and category_id work together is as follows:

product_id, category_name, category_id
"AA329", "chair|furniture|wood", "c1|f3|w99"

catalog_category

category_id category_name
c1 chair
f3 furniture
w99 wood

catalog_product_category

product_id category_id
AA329 c1
AA329 f3
AA329 w99

Example with Minimum Required Fields

product_id, product_name, category_name, price, url, product_image_url
"33435", "High Back Lounge Chair", "chair", "299.99", http://www.monetate.com/products/123, "http://www.monetate.com/products/123.png"

Example with Minimum Required Fields and Optional Fields

product_id, product_name, product_description, category_name, category_id, price, alt_price, url, product_image_url, availability
"33435", "High Back Lounge Chair", "Durable chair with added lumbar support and cup holder", "chair", "

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