A/B Testing

Standard Test experiences allow you to test different versions of some change on your site against a control variant. You can learn more about the behavior of your customers and test new content before pushing it to a larger portion of your audi...

Standard Test experiences and Dynamic Testing experiences are both valuable tools, albeit for different goals. Consider the following points before you which test to build. Standard Test Experiences Standard Test experiences are ...

You can use Multivariate Test (MVT) experiences to test all the possible permutations of multiple elements on your page. For example, a standard A/B test may contain three actions, but a site visitor only ever sees a version of the page with all t...