AI-Driven Homepage


  • Pages: Homepage
  • Goal metric: Clicks on homepage banner
  • Experience type: Automated Personalization experience
  • Industry vertical: Celebrity Cruises

Illustration of a cruiseline's homepage that's the subject of an Automated Personalization experience


Premium travel brand Celebrity Cruises had a corporate initiative to deliver more personalized experiences on its digital channels. It looked to Monetate to provide personalized offers on its homepage and other areas of its website. The team used Automated Personalization experiences to lean on machine learning to deliver one of five experiences to each and every visitor.


Not only did the travel brand improve CX and engagement, the team also uncovered valuable new customer insights that inform future campaigns and experience iterations.