- Primary/secondary KPI: New visitor conversion, Conversion
- Page type: Product detail page
- Features used: Recommendations
- Industry vertical: Outdoor retailer, fashion
- Channel: Web
When analyzing user behavior, Regatta noticed a high exit rate for visitors landing from paid search.
Regatta tested the addition of product recommendations featuring product bestsellers to encourage visitors to browse the site without leaving straight away.
- Increase new visitor conversion by as much as 4.5%
- 3.5% lift in conversion
- 2% increase in average page views
Read Regatta's full story in the case study.