Overview
- Primary/secondary KPI: New visitor conversion, Conversion
- Page type: Product detail page
- Features used: Recommendations
- Industry vertical: Outdoor retailer, fashion
- Channel: Web
Strategy
Challenge
When analyzing user behavior, Regatta noticed a high exit rate for visitors landing from paid search.
Solution
Regatta tested the addition of product recommendations featuring product bestsellers to encourage visitors to browse the site without leaving straight away.
Outcome
- Increase new visitor conversion by as much as 4.5%
- 3.5% lift in conversion
- 2% increase in average page views
Read Regatta's full story in the case study.