Recommendations on Product Pages for Visitors Landing from Paid Search


  • Primary/secondary KPI: New visitor conversion, Conversion
  • Page type: Product detail page
  • Features used: Recommendations
  • Industry vertical: Outdoor retailer, fashion
  • Channel: Web

Illustration of a slider of recommended casual jackets that appears on a product details page for a specific jacket



When analyzing user behavior, Regatta noticed a high exit rate for visitors landing from paid search.


Regatta tested the addition of product recommendations featuring product bestsellers to encourage visitors to browse the site without leaving straight away.


  • Increase new visitor conversion by as much as 4.5%
  • 3.5% lift in conversion
  • 2% increase in average page views

Read Regatta's full story in the case study.