The Monetate implementation consists of four components.
<head>element. The tag gives Monetate the ability to access the a page's DOM to drive site changes and the ability to track and target visitors based on contextual in-session data points (for example, IP address, device type, marketing referral channel).
- Third-party analytics: When you implement third-party analytics, Monetate can pass all event-based activity to your Web analytics provider so that your analytics team can understand which visitors have seen which experiences in the Monetate platform.
- Product catalog: You must upload a product catalog to use Monetate's merchandising capabilities and to target products in the WHO settings of a Web experience by any hierarchies, product type, or product attributes specified within the catalog. Although uploading a product catalog is not required for day one unless you are using Monetate's recommendations and badging add-ons, you should upload a product catalog.
Keep in mind that all websites are different, and your site may require minor tweaks to this general implementation process. Contact your dedicated Customer Success Manager (CSM) if you need assistance.