If you already have a tag management system (TMS) in place, you can implement the Monetate tag in that TMS to streamline the process and leverage the rich data that in many cases is already available in your tool.
Consider these points to help you decide:
- Monetate tag: For performance reasons, you should place the Monetate tag into the TMS if it's loaded synchronously. Although Monetate still work when loaded from an asynchronous TMS, your site visitors receive a less optimal experience and are likely to see some flicker. For this reason, you should always insert the main tag directly into the
<head>element of your page code in the highest priority possible.
<head>element of the page. If you've already invested in a data layer, then you can leverage the information already available on a page and send it to Monetate with API method calls. Sending all the data with a single track is best. This