- The Monetate tag: Helps Monetate understand interactions on your site
- Monetate Inspector browser plug-in: Verifies the functionality and placement of the Monetate tag on a page
Pass Site Data to Monetate
There are two steps to pass site data to Monetate. The first is to add the Monetate tag to your site, and the second is to add method calls to your site to pass visitor data to Monetate.
Method calls allow Monetate to build a page map to better understand your site visitors. It also allows you to use Monetate's behavior-based targeting and to unlock additional metrics in Experience Results beyond what's available out of the box.
Monetate also supports various eCommerce connectors.
The time it takes to add the Monetate tag and the required method calls that are important to your business can vary. The number of method calls you must add, your intended use of Monetate, and the skill set of the person completing these tasks can all impact how long it takes to complete the process. For more information about who should complete the various steps of this process and what to expect, refer to Implementation User Role Guide.
- Assign page types based on page information and the anatomy of the page, and then use this information to tie actions to page types, which are groups of specific pages (for example, add an action condition in Monetate so that an action only appears on product search pages)
- Track visitor behaviors, including pages visited, categories searched, and products selected so that you can, for example, create an experience to segment any visitors who previously viewed men's shirts in the last 30 days
- Track how a visitor moves through the funnel and measure different conversions (for example, view reporting dashboards in Monetate that may state, "For this experience, Split A shows a 10% uplift in conversion vs. the control")
Adding API Method Calls
monetateQ at the top of the page template just below the Monetate tag in the
<head> element of your site to ensure the object is initialized when calling other API methods.
trackData at the bottom of the page template after all the content has been loaded.
The sample code in this screenshot shows
monetateQ inserted just below the code for the synchronous Monetate tag and
trackData inserted at the very bottom of the