Implement Third-Party Analytics

Passing data from Monetate to your own third-party analytics provider enables more granular reporting.

Monetate allows you to pass experience data to any analytics provider that can accept data within the browser so that your analysts can see the visitors who've been exposed to a Monetate experience. The data passed to your analytics provider includes the experience ID, experience name, and which experience variant the visitor saw.

Google Analytics Integration

Monetate has a built-in integration for Google Analytics. Follow these steps to enable it.

  1. Click the settings cog in the upper-right corner of the Personalization platform's navigation bar, and then select Integration.

    Callout of the Integration option in the settings menu

  2. Click ADD REPORT and then select Google Analytics.

    Callout of the ADD REPORT selector and the Google Analytics option on the Third-Party Analytics tab of the Integration page

  3. Toggle Enable by default for all new experiences to YES.

    Callout of the 'Enable by default for all new experiences' toggle

  4. Click CREATE.

    Callout of the CREATE button

After you click CREATE, Monetate places and executes all the code required to pass data to your Google Analytics platform via the Monetate tag.

Monetate sends the data as an event with the experience groups and names defined as event labels in Google Analytics. This screenshot shows an example of Top Events based on the data Monetate reports to Google Analytics for an experience. Access this information in Google Analytics by navigating to Behavior > Events > Top Events.

Example of the Top Events report in Google Analytics

For more information, see Google Legacy Analytics.

Other Analytics Platform Integrations

Monetate can send experience data to most third-party analytics platforms, such as SiteCatalyst, Mixpanel, and Coremetrics, that can collect data on a page in the browser. Enabling one of these other platform integrations is very similar to the Google Analytics integration with a few steps that depend on the third-party platform that you're using.

For step-by-step instructions, see Third-Party Analytics Reports.